One of the first questions that we ask new clients is, “what is it about what you do that inspires you?”

The reason we ask this question is because we are interested to know what it is about your business that made you want to start it in the first place. Every business owner has a story, but sometimes we get bogged down in so much of the day-to-day that we forget why we decided to take the road of entrepreneurship in the first place. So we Journeyers like to take it upon ourselves to help you remember.

We work with people who have a passion and for many of those people, the best way to spread their knowledge and offer their solutions is through storytelling. Sure, we call it “content creation” these days, but stories are no different today than they were 100 years ago. The goal is to engage, entertain, inform, and build a connection with a person in the hopes that what we offer as product and service providers will resonate with them as potential customers.

At Journey, we help our clients tell their stories through blogs, website content, speech writing, opinion and editorial pieces, white papers, and research projects. We love asking questions and finding answers, and we do it in a way that helps our clients establish themselves as thought leaders and experts in their fields. With so many opportunities for self-publishing, it’s easier than ever to develop a community of people who are interested in what you have to say. Let us help you develop your brand voice and offer the followers and friends that you haven’t met yet the opportunity to jump on board.

When it comes to marketing, we like to break the practice down into six categories: traditional, digital, email, social, public relations, and events. As you’re trying to decide where to concentrate your marketing efforts, it’s always a good idea to diversify your strategy and spread your activity across several different categories. At Journey, we do an analysis of our client’s business to discover which streams of marketing will be most beneficial, and once we understand what those platforms are, we create a plan to make sure the brand is telling a captivating story across them. Let’s talk a little bit more about each category: